STRATEGIC STORY-LED BRAND MESSAGING
FOR LEADErS, Founders, and teams.
STRATEGIC STORY-LED BRAND MESSAGING
FOR LEADErS, Founders, and teams.
You’re here because you know your story matters, but right now, it’s not doing the work it should.
Maybe your message hasn’t caught up to where you are now.
Maybe it’s clear in your head, but not landing on the page.
Maybe you're too close to it - and too busy - to shape it alone.
I help you find the story, the language, and the next steps, so your message actually supports the work you’re doing.
Whether you’re a CEO needing sharper visibility, a founder mid-pivot, or a comms or creative team preparing to scale, I’ll work with you to:
Get clear on what really matters now — in your work and in your voice
Craft language that reflects your values, not just your vision
Build consistency across platforms, teams, and timelines
I’m Beth Squires - writer, brand strategist, and founder of Story By Beth.
With nearly 20 years of experience in journalism, editorial, commercial, and strategic storytelling, I partner with leaders, founders and brands in complex, high-trust spaces to craft stories that are honest, useful, and relatable. So they truly connect.
Because when your message reflects you, your business and your values, it doesn’t just land, it connects, it evolves – and it lasts.
Why Storytelling Works
Here’s the magic. Studies have shown:
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Consumers with emotional brand connections have a three times higher lifetime value.
(Motista)
Great storytelling builds oxytocin – increasing trust, empathy, and engagement.
(Paul J. Zak / Dana Foundation)
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Why Storytelling Matters
Here’s the magic. Studies have shown:
56% of consumers who feel an emotional connection to a brand are more likely to stay loyal.
(MBLM)
Compelling narratives cause oxytocin release and have the power to affect attitudes, beliefs and behaviours.
(Paul J. Zak / Dana Foundation)
If you want connection, loyalty, and long-term growth, your story matters. Let’s make it resonate.
IS THIS YOU?
You're a CEO or exec who wants to show up consistently, but with substance.
You're a founder whose work has evolved, but your message hasn’t.
You're a comms or creative team struggling to unify voice and vision.
You're a successful thought leader without the time to stay consistent across platforms.
You want your story to align with your values, your business, and your next stage.
You're leading something real, but your message still feels scattered.
You don’t need surface-level polish. You need clarity, strategy, and language that earns trust. That’s what I do best.
HOW WE CAN WORK TOGETHER
→ Story & Strategy Hour
1:1 Zoom Call.
An hour to bounce ideas around, or one small problem we can work on in an hour, or an introduction to your personal brand or your business brand to begin scoping deeper work.
Price: £150 - 60 minutes
→MORE DETAILS / BOOK NOW
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→ Brand Story Audit + Blueprint
Deep dive inc. interview + audit + new narrative build + playback based on your personal brand or business brand’s objectives and needs.
Price: From £2500 based on scope - 12 spaces per year.
Book the Story + Strategy hour and we can go from there. If you’d like to do a shorter intro call, email me at beth@bethsquires.com
→MORE DETAILS / BOOK NOW
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For existing clients, I also offer ghostwriting, quarterly story reviews and ongoing personal + business brand story partnerships.
→ Workshops & Talks – POA
Live or recorded sessions around the power of story, internal and external messaging in harmony, where to find stories for your brand (personal or business), and how to connect.